Harun Atalay

harunatalay.com LinkedIn harun@harunatalay.com +44 7990 531 684 London, UK

Enterprise sales leader with 8+ years closing complex, strategic deals in regulated industries. Self-sourced and grew a global banking account from pilot to $3M+ ARR across 50+ stakeholders — 0% churn. Combines deep technical credibility (ex-Salesforce Solution Engineering) with consultative value selling and a track record of shaping product strategy from the field. Proven at building new markets: took a product line from zero to quota-beating performance across EMEA.

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Experience
Pendo.io — London, UK
Regional Vice President, EMEA Enterprise
August 2025 – Present
  • Lead EMEA enterprise sales team of 6; 105% Q3 quota; Q4 93% of quota / 103% of day-1 forecast including largest EMEA land deal in company history
  • Ramped an inherited rep to first £100K deal; hired one new seller currently hitting ramp targets
Senior Enterprise AE / Strategic AE
November 2023 – July 2025
  • Self-sourced a Tier 1 bank through a product-leader dinner, then grew the account from $50K pilot to $3M+ ARR across commercial banking — built 50+ stakeholder relationships globally across 30+ apps
  • 250%+ quota in FY25 — Rep of the Year, Presidents Club, closed the largest deal in Pendo history (150%+ margin over next largest)
  • Influenced product roadmap to win in regulated enterprise: enterprise roles & permissioning, Portfolio view, and dedicated GCP instance became central to competitive wins
  • Beat quota in FY24 — Presidents Club; 2x non-ramped quota / 8x ramping quota
  • 60% H1 quota in FY26 before mid-year promotion to RVP
  • 0% churn; 5+ strategic lands; 12M+ TCV including 3M+ with GCP
Senior Enterprise AE — Adopt Overlay
January 2023 – October 2023
  • Led EMEA go-to-market as overlay seller for Pendo Adopt; 110% Q1, 93% Q2, 45% Q3
  • Landed 3 new Adopt logos — 1st place company-wide for new Adopt logo acquisition
Senior Product Overlay Manager
August 2021 – January 2023
  • Built EMEA go-to-market for Pendo's newest product from zero — developed positioning, messaging, and sales motion as Product Specialist; beat quota in FY23
  • Created 5x pipeline coverage two years running; refined ICP and built Command of the Message playbook with cross-functional team
  • Presented at Pendomonium EMEA, generating $1M+ pipeline two consecutive years

Salesforce (Datorama) — London, UK
Lead Solution Engineer, Marketing Analytics
April 2018 – August 2021
  • Led UKI Marketing Intelligence Solution Engineering team — #1 in ACV, close rate, and customer engagements for 2 consecutive years
  • Led strategic engagement with global C-Suite of a multinational bank, closing a 7-figure ACV deal — the largest Datorama deal outside AMER
  • Grew ACV 50%+ YoY for 3 years; closed across every vertical with focus on financial services, media & retail
  • 0% attrition across all deals; supported complex deployments across AWS, GCP & Azure
  • Designed client-facing POC for a new integration — adopted by product, unblocked an 8-figure multi-year deal
Senior Portfolio Success Manager
November 2017 – April 2018
  • Managed client portfolio representing 40% of all UK ACV

Earlier Career
Digital Strategist — Alley, Sydney
2016 – 2017
  • Cross-channel digital acquisition; Highly Commended — Data-Driven Campaign of the Year (BET Awards)
Digital & E-Commerce Specialist — Sunglass Hut, Sydney
2013 – 2016